The Wanderer's Guide Logo and Showreel
I was tasked to create a fictitious TV show with a logo and a showreel. The Wanderer's Guide was created with the idea of a travel show that shows different travel destinations while highlighting cost-efficient ways to travel and backpack.
The logo was designed with a condensed geometric san serif typeface much like what would be seen on a road or campground sign. I chose a bright green to convey energy and reference the outdoors and nature.
The showreel includes all the different branded parts the would be included in the TV show. The show graphics include polygons and quality photography and video to give it a modern feel and stay away from travel cliches like luggage stickers and suitcases.