While learning to create a landing page I created the Travel Circle branding. Travel Circle was created to be a travel site where you can book flights and hotels and receive recommendations and discounts for food and activities based on your preferences.

 

The design started by sketching out ideas and symbols, and three main ones stood out. From there I worked to combine those elements into the most dynamic and recognizable form. The black and orange brand colors are meant to be clean and energizing, while the minimalistic design is meant to be easily identifiable while small in app icon form.