Oral Roberts University needed a logo to represent their newly formed publishing entity.  I set out to design a logo that both represented the university and focused on their Spirit-empowered mindset. I started by brainstorming symbols and settled on three: the iconic ORU Prayer Tower, the Flame representing the Holy Spirit and the banner or bookmark.

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From there I experimented with these symbols, the ORU letter logo and different type treatments. A few of these options were presented to the client.

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The client chose the vertical banner with flame design that I had designed with intentions of it fitting well on a book spine as well as easily converted to black only for page printing.