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![](https://static.wixstatic.com/media/c6ded4_206620cc14bf48408a2b07b1e6a07613~mv2.jpg/v1/fill/w_578,h_267,al_c,lg_1,q_80,enc_auto/c6ded4_206620cc14bf48408a2b07b1e6a07613~mv2.jpg)
![Milk chocolate packaging](https://static.wixstatic.com/media/c6ded4_397ad75bb6c647f580c1ab0deebd36f3~mv2.jpg/v1/crop/x_0,y_297,w_1626,h_2062/fill/w_476,h_604,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/c6ded4_397ad75bb6c647f580c1ab0deebd36f3~mv2.jpg)
39th Street Market Chocolate Branding and Packaging
The idea for this project stemmed from the fact that I am allergic to chocolate. I wanted to design a chocolate brand that would convey to a potential customer what the product smelled, felt, and tasted like just from the initial look.
The logo was developed based on the story that a chocolatier grew from a local farmer's market to a gourmet chocolate company. The drop shadow color on each package logo is dependent on the flavor. The project grew into 10 flavors, and I shot each cover photo to highlight the texture and color of each flavor.
![Mint chocolate chip packaging](https://static.wixstatic.com/media/c6ded4_909bedda598f446194289d12eb6edfb8~mv2.jpg/v1/crop/x_0,y_83,w_1272,h_1567/fill/w_117,h_145,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c6ded4_909bedda598f446194289d12eb6edfb8~mv2.jpg)
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