39th Street Market Chocolate Branding and Packaging

The idea for this project stemmed from the fact that I am allergic to chocolate. I wanted to design a chocolate brand that would convey to a potential customer what the product smelled, felt, and tasted like just from the initial look.

The logo was developed based on the story that a chocolatier grew from a local farmer's market to a gourmet chocolate company. The drop shadow color on each package logo is dependent on the flavor. The project grew into 10 flavors, and I shot each cover photo to highlight the texture and color of each flavor.

© 2020 by Stephanie Thomas.